Posted by Helion B2B A/S is hiring a Search & AI Visibility Specialist for a full-time position based in Copenhagen or Aarhus, Denmark. The role combines paid search management for B2B clients with a growing focus on Answer Engine Optimization (AEO), LLM visibility and AI-assisted search.
The position is designed for an experienced paid search professional who wants to expand into emerging areas of search, including structured data, AI answer engines and agentic readiness. Candidates must have at least three years of hands-on B2B Google Ads experience and be fluent in both Danish and English.
This article covers the Search & AI Visibility Specialist job requirements, responsibilities, experience expectations and benefits offered by Helion B2B.
Job Overview
- Job Title: Search & AI Visibility Specialist
- Company: Helion B2B A/S
- Location: Copenhagen or Aarhus, Denmark
- Employment Type: Full-time
- Experience: 3+ years of hands-on B2B Google Ads experience
- Languages: Fluent Danish and English required
- Job Category: Paid Search, AEO, AI Visibility and Digital Marketing
About Helion B2B A/S
Helion B2B A/S is a B2B agency building its Search & Social team around AI-assisted execution and LLM visibility. The company is developing its approach to search as AI changes how people discover and evaluate information.
The agency describes its team as ambitious and focused on becoming the best B2B agency in Europe. Employees are given opportunities to develop professionally, take on responsibility and influence the direction of the Search & Social team.
Search & AI Visibility Specialist Job Description
The Search & AI Visibility Specialist will work across two main areas. Approximately 60% of the role currently focuses on paid search for B2B clients, while around 40% is dedicated to the company’s technical AEO and LLM visibility work.
As the demand for AEO grows, the balance of responsibilities is expected to shift more toward AI visibility.
The role combines campaign management, strategic analysis, technical search work, client consulting and the development of AI-assisted workflows.
The AEO side of the position includes areas such as structured data strategy, LLM visibility audits and agentic readiness. Since AEO is an emerging discipline, Helion B2B is not looking for someone who already has deep expertise. Instead, the company wants someone with a strong SEM background who has already started exploring AEO and wants to develop further.
Key Responsibilities
Paid Search
The Search & AI Visibility Specialist will:
- Set up, manage and optimize paid search campaigns according to client KPIs and budgets.
- Conduct keyword, market and competitor research.
- Turn research findings into practical recommendations.
- Develop testing frameworks and recommend new campaign structures.
- Connect search performance and technical knowledge with business and pipeline outcomes.
- Support the continued development of AI-powered workflows for automation.
AEO and LLM Visibility
Responsibilities in the AI visibility area include:
- Managing structured data strategy and schema guidance.
- Working on agentic readiness.
- Conducting LLM visibility audits.
- Developing prioritized roadmaps based on audit findings.
- Monitoring client visibility across AI answer engines such as ChatGPT, Perplexity and AI Overviews.
- Working with Content and Tech teams on production and implementation.
- Defining what needs to be done and why.
- Supporting clients throughout the implementation of their LLM visibility plans.
Client Work and Reporting
The role also involves:
- Creating reports focused on business objectives rather than only channel metrics.
- Supporting client communications and strategy meetings.
- Participating in client pitches.
- Conducting paid search audits for prospective clients.
- Performing LLM visibility audits for potential clients.
Qualifications and Requirements
Helion B2B is looking for an experienced paid search professional who understands the specific demands of B2B marketing.
Required qualifications and experience include:
- At least three years of hands-on B2B Google Ads experience.
- Ability to build, manage and explain an account structure.
- Practical experience or demonstrable interest in AEO and LLM visibility.
- Something concrete to demonstrate AEO-related experience, such as experiments, schema work, audits or personal projects.
- Understanding of B2B sales cycles and the importance of pipeline rather than simply maximizing lead volume.
- Ability to work comfortably with clients in both Danish and English.
- Fluent Danish and English, as both languages are considered hard requirements.
Deep AEO expertise is not required. The company recognizes that AEO is a relatively new discipline and is looking for someone interested in developing their capabilities in this area.
Experience with HubSpot, N8N or similar tools is considered an advantage.
Salary and Benefits
The job listing does not state a salary for the Search & AI Visibility Specialist position.
Helion B2B highlights several aspects of its working environment and professional development opportunities, including:
- Working with experienced professionals in their respective fields.
- A supportive workplace where colleagues look after one another.
- Opportunities for continuous professional development.
- The ability to shape your career as you progress.
- The opportunity to take on significant responsibility.
- The chance to help influence the future direction of the Search & Social team.
- The opportunity to join the company during a growth stage.
- Working with an ambitious team focused on becoming the best B2B agency in Europe.
Who Should Apply?
The Search & AI Visibility Specialist position may suit a paid search professional with a strong B2B background who wants to expand beyond traditional SEM into AEO and AI-driven search.
A suitable candidate should already have substantial hands-on Google Ads experience and understand how paid search contributes to longer B2B sales cycles and pipeline development.
Candidates who have started experimenting with AEO, schema, LLM visibility audits or related projects may be particularly aligned with the role. However, the company does not expect applicants to already be deep AEO experts.
The ability to communicate professionally with clients in both Danish and English is essential.
Frequently Asked Questions
Where is the Search & AI Visibility Specialist job located?
The position is available in Copenhagen or Aarhus, Denmark.
Is the Search & AI Visibility Specialist position full-time?
Yes. The position is offered as a full-time role.
How much experience is required?
Candidates should have at least three years of hands-on experience with B2B Google Ads.
Is Danish required for this position?
Yes. Fluent Danish and English are both stated as hard requirements because some clients communicate exclusively in Danish.
Does the role involve AEO and AI?
Yes. A significant part of the role focuses on Answer Engine Optimization, LLM visibility, structured data, schema guidance and agentic readiness. The role also involves monitoring visibility in AI answer engines such as ChatGPT, Perplexity and AI Overviews.
Is extensive AEO experience required?
No. Helion B2B states that deep AEO expertise is not expected. The company is looking for someone with SEM experience who has a genuine interest in AEO and can demonstrate some practical work or experimentation in the area.
What additional skills are considered an advantage?
Experience with HubSpot, N8N or similar tools is listed as a nice-to-have qualification.
Does the listing state a salary?
No salary is provided in the job listing.
How to Apply
Interested candidates who meet the required qualifications and experience criteria should submit their application.
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