Posted by Dieture is looking for a hands-on Social Media Specialist in Qatar to take charge of the daily activity that keeps a fast-moving consumer brand visible, responsive and connected with its audience. This is not simply a scheduling role. The position combines social media publishing, community management, Stories, trend spotting, mobile content creation and real-time coverage of the brand’s kitchens, team and events.
Based in Doha, the successful candidate will work closely with Dieture’s Content Strategist, who owns the overall content strategy, briefs and calendar. The Social Media Specialist will then bring that strategy to life across Instagram, TikTok, Snapchat, YouTube and LinkedIn while creating the spontaneous, social-native content that keeps the channels active between major campaigns.
About the Social Media Specialist Role
The Social Media Specialist will serve as the day-to-day operator behind Dieture’s social channels. The role requires someone who understands how social platforms work in practice and can move quickly when a trend, customer interaction or real-world moment creates an opportunity for content.
Unlike a professional production position, this role focuses heavily on authentic, mobile-first content. Dieture already has an in-house production team for polished commercials, menu shoots and major event coverage. The Social Media Specialist will instead capture quick, natural moments and turn them into engaging social content.
Key Responsibilities
Social Media Publishing and Channel Management
The successful candidate will manage organic publishing across Dieture’s digital channels, including:
- Instagram across three accounts
- TikTok
- Snapchat
- YouTube
Responsibilities include scheduling content according to the established calendar, checking platform specifications and ensuring captions, tags, covers and scheduling records are accurate.
The specialist will also coordinate publishing with the CRM Manager during important launches, including menu releases, events and promotional campaigns.
Stories and Daily Social Presence
Stories are a major part of the role. The Social Media Specialist will be responsible for maintaining an active daily presence, including approximately 3–7 Stories per day on the main account.
This includes:
- New menu announcements
- Events and offers
- Polls and questions
- Countdown campaigns
- Quick community research
- Native Snapchat adaptations
- Real-time updates from the brand
The position therefore suits someone who understands that social media is not only about scheduled feed posts but also about maintaining an ongoing conversation with the audience.
Behind-the-Scenes and Mobile Content
A significant part of the position involves being physically present around Dieture’s operations.
The specialist will spend time in the kitchen and with the team, capturing approximately 10–20 authentic moments per week using a mobile phone.
The content is intentionally designed to remain natural rather than heavily produced. This could include:
- Kitchen activity
- Team culture
- Food preparation
- Events
- People
- Everyday brand moments
- Behind-the-scenes activity
Quick edits can be produced using CapCut, Reels Editor or similar tools.
Trends and Reactive Content
Dieture is also looking for someone who can recognize opportunities as they happen.
The role involves monitoring:
- Trending audio
- Social formats
- Local Qatar trends
- GCC cultural moments
- Emerging content opportunities
The Social Media Specialist will propose reactive content ideas to the Content Strategist and execute approved ideas quickly.
Community Management
The role also places significant emphasis on customer interaction.
The successful candidate will respond to messages and comments across Dieture’s digital channels and communicate with customers in a warm, professional and brand-appropriate manner.
Depending on the customer, communication may be in Arabic or English.
The specialist will also:
- Monitor tags and mentions
- Repost suitable customer-generated content
- Track community sentiment
- Identify recurring customer questions
- Flag complaints and recurring issues internally
- Provide customer and community insights to the marketing team
Reporting and Performance Tracking
The Social Media Specialist will provide weekly reporting covering areas such as:
- Channel activity
- Stories performance
- Engagement
- Response times
- Community sentiment
- Top-performing content
These insights will help inform future content planning and improve the effectiveness of Dieture’s social presence.
What Dieture Is Looking For
The position is particularly suited to an energetic and organized social media professional who understands consumer-focused platforms and enjoys working in a fast-moving environment.
Must-have requirements include:
- 2–4+ years managing social media channels for a consumer brand
- Hands-on experience with daily publishing and community management
- Strong understanding of Instagram, TikTok and Snapchat
- Fast editing skills using CapCut, Reels Editor or similar tools
- A good eye for mobile photography and social-native content
- Strong organizational and scheduling skills
- Ability to respond quickly and consistently to customers
- Comfort working on the ground rather than exclusively behind a desk
- Availability for early-morning kitchen coverage, events and occasional weekend activations
- Based in Doha
Additional advantages include:
- Arabic and English bilingual ability
- Comfort with Khaleeji dialect
- Experience in F&B, hospitality or lifestyle brands
- Qatar or GCC social media experience
- Experience managing a behind-the-scenes or founder-adjacent account
- Familiarity with social listening and community escalation
- Photography or visual-content experience
This Is Not a Professional Videography Role
One of the most important distinctions in this vacancy is that the Social Media Specialist is not expected to replace Dieture’s professional production team.
Dieture already has videographers and editors responsible for major productions, commercials, menu shoots and planned event coverage.
Instead, this position focuses on fast, authentic social content:
- Phone-shot videos
- Behind-the-scenes moments
- Quick Stories
- Real-time event coverage
- People and team moments
- Short-form reactive content
- Quick mobile edits
The ability to recognize the difference between social-native content and professional production is therefore an important part of the role.
Work Location and Employment
- Employer: Dieture
- Position: Social Media Specialist
- Location: Qatar / Doha
- Employment type: Permanent, full-time
- Work arrangement: In person
- Experience: 2–4+ years preferred
- Languages: Arabic and English strongly preferred
- Schedule: Includes early-morning coverage, events and occasional weekends
Frequently Asked Questions
Is this a remote Social Media Specialist job?
No. The position is based in Doha and requires the successful candidate to work in person.
How much experience does Dieture require?
Dieture lists 2–4+ years of experience managing social media channels for a consumer brand, including hands-on publishing and community management.
Does the role require professional videography skills?
No. The job description specifically distinguishes the position from professional production. Dieture has an in-house production team for polished content. The Social Media Specialist focuses on quick, mobile-shot social content.
Which social media platforms will the specialist manage?
The role covers Instagram, TikTok, Snapchat, YouTube and LinkedIn.
Is Arabic required?
Arabic and English bilingual ability is strongly preferred, while comfort with the Khaleeji dialect is considered a major advantage.
Will the specialist need to work weekends?
The position requires availability for occasional weekend activations, as well as early-morning kitchen coverage and events.
What type of company experience would be useful?
Experience with F&B, hospitality or lifestyle brands in Qatar or the wider GCC is preferred, although the core requirement is strong consumer-brand social media experience.
Is community management part of the job?
Yes. Responding to comments and messages, monitoring mentions, reposting suitable user-generated content and tracking community sentiment are important responsibilities.
How to Apply
Interested candidates who meet the required qualifications and experience criteria should submit their application.
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