Short Form Content Manager Job in San Francisco, California, USA at Owner.com

Owner.com is seeking a Short Form Content Manager to lead its short-form media strategy and content production across platforms such as Instagram, YouTube Shorts, and Facebook Reels. The position is based in San Francisco, California, and offers an advertised annual base salary of $150,000 to $165,000, together with a pre-IPO equity package.

The successful candidate will oversee content strategy, develop new creative formats, manage production teams, and use performance data to improve the company’s media output. The role is part of Owner.com’s growing Media team and focuses on reaching small business owners through engaging digital content.

Job Overview

• Job Title: Short Form Content Manager
• Employer: Owner.com
• Location: San Francisco, California, USA
• Salary: $150,000 to $165,000 per year
• Employment Type: Full-time
• Work Arrangement: The company is remote-first, but this role is based in San Francisco
• Content Platforms: Instagram, YouTube Shorts, Facebook Reels, and emerging short-form platforms
• Additional Compensation: Pre-IPO equity package

About the Employer

Owner.com is a technology company developing an AI-powered system designed to help local business owners manage and grow their businesses, beginning with restaurants.

Its platform supports business activities such as websites, online ordering, customer relationship management, and point-of-sale operations.

The company describes itself as remote-first, with its headquarters in San Francisco and a sales hub in Toronto. Its team includes professionals with experience at technology and software companies such as Shopify, HubSpot, DoorDash, and Stripe.

Owner.com also uses media as an important part of its business strategy, creating content to reach restaurant owners, attract customers, and build awareness of its services.

Job Description

The Short Form Content Manager will lead the company’s short-form content strategy and oversee production across major social media platforms.

The role involves developing creative ideas, expanding content formats, and managing teams responsible for producing written, graphic, and video content.

The successful candidate will work with senior leadership and other departments to ensure that content supports the company’s brand and business goals. They will also use analytics and performance data to test ideas, identify successful formats, and improve content results.

Key Responsibilities

• Lead short-form content strategy across major social media platforms.
• Oversee content production for Instagram, YouTube Shorts, Facebook Reels, and emerging platforms.
• Develop new content formats and production approaches.
• Expand the production of written, graphic, and video posts.
• Recruit, manage, and develop teams of producers, editors, and strategists.
• Maintain high standards for content quality and creative output.
• Encourage experimentation with different content formats.
• Use performance data to guide creative decisions.
• Test content ideas and improve them based on audience response.
• Help strengthen Owner.com’s brand identity and online presence.
• Work with the Chief of Staff to the CEO and VP of Media.
• Collaborate with the CEO, VP of Marketing, Director of Content Marketing, and other department leaders.
• Share platform knowledge and creative practices with the wider Media team.

Qualifications and Requirements

• Proven experience growing short-form content across multiple platforms.
• Strong visual design judgment, particularly in graphics and typography.
• Good video editing and motion graphics skills.
• Familiarity with editing tools such as Premiere Pro, CapCut, and After Effects.
• Deep understanding of social media platform practices and storytelling formats.
• Ability to combine creative ideas with performance data.
• Strong organizational and project management skills.
• Ability to build clear systems and documentation.
• Interest in AI-powered tools, automation, and new media workflows.
• Ability to use spreadsheets or analytics tools to track and present performance.

Salary and Benefits

The advertised annual base salary ranges from $150,000 to $165,000. The compensation package also includes a pre-IPO equity package.

Other listed benefits include:

• Comprehensive health coverage.
• Remote-first company working environment.
• Unlimited paid time off.
• Additional employee perks.

The employer notes that compensation and benefits may depend on the nature of employment and applicable work arrangements.

Who Should Apply?

This opportunity may suit experienced content managers, social media strategists, creative producers, and digital media professionals who have successfully grown short-form content across multiple platforms.

Candidates should have strong editing and design abilities, understand platform-specific content formats, and be comfortable managing creative teams. Applicants who can use analytics to improve content performance may be particularly suitable.

Frequently Asked Questions

1. How much does the Short Form Content Manager job pay?

The advertised annual base salary is between $150,000 and $165,000.

2. Where is the position located?

The role is based in San Francisco, California, USA.

3. Is the position full-time?

Yes. The job is advertised as full-time.

4. Which platforms will the manager oversee?

The role covers Instagram, YouTube Shorts, Facebook Reels, and emerging short-form content platforms.

5. What video editing tools are mentioned?

The listing mentions Premiere Pro, CapCut, and After Effects.

6. Does the role involve managing a team?

Yes. The manager will hire, manage, and develop teams of producers, editors, and strategists.

7. Does Owner.com offer remote work?

Owner.com describes itself as a remote-first company. However, this particular role is stated to be based in San Francisco.

8. What additional compensation is available?

The advertised package includes a pre-IPO equity package in addition to the base salary.